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“Send: The Essential Guide to Email for Office and Home”

May 9th, 2007 Posted in Gmail, News, iGoogle

As a user (or potential user) of Google Apps, you no doubt make extensive use of email every single day. So you would be well-advised to take a look at a new book called “Send: The Essential Guide to Email for Office and Home“.

Coincidentally, I was reading Send on the weekend, and a review of the book by the always amusing Dave Barry appeared in the New York Times Book Review. So instead of me trying to explain the book, I’ll let Dave do it in his unique way:

I’ve become so dependent on e-mail that I sometimes wonder how we ever got by without it. Imagine, for example, how useful it would have been for P aul Revere. Instead of having to climb onto a horse in the middle of the night and ride through Massachusetts spreading the alarm, he could have simply whipped out his BlackBerry, fired off a quick message to the patriots in Lexington and Concord, then gone to sleep (unless he also had TiVo).

Of course there might have been problems. Since Revere was typing with his thumbs, his e-mail probably would have said something like, “teh nritish are cming.” As a result the recipients might not have grasped the urgency of the message. The Concord patriots might have assumed it was mainly intended for the Lexington patriots, while Lexington might have assumed Concord was going to handle it, and we would still be British subjects today. I’m not saying that would be a bad thing; I’m just saying it was not what Revere meant to accomplish.

E-mail, for all its efficiency, often fails to achieve its intended result; a vague or carelessly worded message can cause major problems — personal, legal and financial — for senders and receivers. Helping you avoid these problems is the goal of “Send,” an informative, entertaining, thorough and thoughtful book. The authors are media veterans — David Shipley is deputy editorial page editor of The New York Times; Will Schwalbe is editor in chief of Hyperion Books — with extensive, and not always positive, experience sending and receiving e-mail. They summarize their essential message in two rules: “Think before you send” and “Send e-mail you would like to receive.”

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